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We believe that what goes on in cities and towns across the country matters--municipalities matter.


Most of what touches people directly happens at the municipal level, but outside the top three cities in, very little attention has been given to decision-makers, and much is changing at this level. 


Are these changes welcome? What do mayor's, reeves, councillors and CAOs care about? What keeps them up at night? And, what can we do better? 


We want to amplify voice of decision-makers and shed light on those, and more, questions. 

Our Collaborators
Kent - Head shot 400 px wide.jpeg
Kent Waugh, Managing Partner
The W Group 

Kent Waugh has served as a professional researcher and marketing strategist for over 38 years. In the past 14 years, Kent has focused all his energy assisting local government to build community engagement capacity through employing e-communications programs, community engagement research panels and centralized research support programs, as well as voice of the customer feedback programs to measure customer satisfaction. 


Kent was an early pioneer in the development and use of community engagement research panels:

  • Serving as President & CEO of in 2000, Kent established one of the first global online research panels consisting of 100,000 panelists.

  • Later in 2006, Kent was a key player in the development of the leading Canadian online research panel, the Angus Reid Forum, established by Angus Reid Strategies and Vision Critical.

  • The Canadian Automobile Association awarded British Columbia Automobile Association’s the most innovative application of technology for its research panel, Inside Track. Kent led the panel’s deployment and day-to-day operations.


Kent is often invited to present on innovative research and engagement programs such as at the International Association for Public Participation (IAP2) North American conference, the Market Research & Intelligence Association national conference and numerous other local government association conferences.

Need more details? Contact us

We are here to assist. Contact us by email.

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